A Barrier to an Expanding Practice

THE AVERAGE PT IN PRIVATE PRACTICE SPENDS LESS THAN ½ HOUR A WEEK ACTIVELY MARKETING THE PRACTICE.

I thought that doing a good job as a clinician and perfecting that skill by going to continuing education, delivering continuing education courses and working to get more letters after my name would do the trick. Nothing changed in terms of volume until I realized THAT DOING A GOOD JOB AS A CLINICIAN IS NOT A MARKETING PLAN!

When you look at whether or not you really have a marketing plan to expand your practice and the only thing you can think of is WORK OF MOUTH, you honestly do not have a marketing plan.

feel free to explore more facts about Physical Therapy Marketing at Measurable Solutions website.